How Businesses Use Learning & Memory to Affect Consumers Essay

How Businesses Use Learning & Memory to Affect Consumers - Essay ExampleIf we look at the apple, you tail assembly directly say that it means high quality and luxury of computers, if we say it is Mercedes luxury cars and sports cars BMW means (Natale 2007 45-52). Those traders have learned to their brand, successfully using touch dodging and stimulus. They may even offer its popular brand for rent to other companies that are not brand ill bred with the negative image. Discussion Businesses are comm only when relatively little power to use punishment or negative reinforcement. However, parking meters often used to prevent consumers from taking valuable parking pose and manufacturers may void your warranty if consumers take their product to unauthorized repair facility (Watkins 2006 294-303). Several factors influence effectiveness of operant learning. In general, to a greater extent age effects of behavior, especially. In other words, power companies will be more probable to enc ourage consumers to use less electricity at peak sequences, when consumers genuinely have to pay when they used electricity (e.g. - slot), but not at end of month. Learning is also more likely to occur when the person rump between behavior and consequences (but learning can occur even if link is not aware). Another problem is that building programs and extinction. Extinction occurs when behavior continues to have the preserve on behavior and then eventually stops happening. For example, if the passenger finds that scream at check -in staff did not receive its upgrade to first class, it is likely to stop this behavior. Sometimes the person is rewarded each time you run behavior (e.g., consumer receives the non- alcoholic beverage whenever coins were introduced machine). Nevertheless, it is not necessary for learning time occurs. Even rewarded only from time to time, behavior can be studied. Several building programs are available Fixed interval, consumer gets the free dessert eve ry Tuesday, when he or she eat at the certain restaurant. Fixed ratio behavior is rewarded (or punished) for each nth time it is performed. (For example, every tenth loyalty presented supplied free). uncertain ratio Each time the action is performed, there is some obtain that be given. For example, each time user enters store, he or she receives the lottery ticket. With each ticket, there is the 20% chance to get the free burger. Consumers can get the free burger twice, or he or she can go ten times without getting the hamburger once. Variable Reinforcement Is Least Vulnerable To Extinction Sometimes training may be necessary to teach consumer desired behavior. In other words, it may be possible to directly teach consumers to adopt desired behavior. For example, user can first get the good free product (product itself, if it is good, it is the reward), then buy with the bear-sized cents off coupon, and finally buy at high prices. Thus, we are strengthening approaches desired beh avior. Instead of introducing Coca -Cola directly in Indonesia, fruit soft drinks were introduced because they were more like drinks are consumed (Anderson & Farkas 2003 88-93). Consumer does not always have to go through learning process itself sometimes it can be learned by sight consequences of others. For example, stores can make the big deal out of bullpen continued shop is not so much because they want to stop this behavior among those who were, and to reprove behaviors in others? In addition, viewers can identify with characters in advertising that