Nike s Quest For Success - 1525 Words

Winning Most Valuable Player of the NBA four times, two Olympic gold medals, and the NBA scoring title, LeBron James is known as one of the greatness athletes of all time. Although LeBron James has become the best of the best, being a famous athlete is not necessary in achieving greatness. Anyone is able to find greatness if they look and work for it. Nike’s â€Å"Find Your Greatness† ad campaign uses everyday athletes to attract people of all skill levels to become active and purchase their athletic gear for doing so. Nike launched their â€Å"Find Your Greatness† ad campaign during the 2012 Olympics in London; however, they chose not to focus on the Olympic athletes. They share stories of everyday athletes to show that greatness is not just for the top athletes and superstars, but also everyday people. The campaign grew to a new level once #findgreatness started trending on Twitter. Athletes all around the world were sharing their stories about finding greatnes s using this hashtag. Nike uses TV and web commercials, along with print ads, to publicize their â€Å"Find Your Greatness† campaign. The first commercial features an overweight teenage boy running down an open road. It starts with him appearing in the distance and he continues to become closer and closer to the camera as the video progresses. The boy is clearly putting a great amount of effort into his running and working hard to keep going, even though it is not easy. In addition to the boy running, there is a man’s voice inShow MoreRelatedNikes beginning history and success.1356 Words   |  6 PagesNike: The Beginnings The Nike Corporation originated from two sources, Bill Bowermans quest for lighter, more durable racing shoes for his Oregon runners, and Phil Knights search for a way to make a living without having to give up his love of athletics (Hincker 1). Their ideas and actions within Nike have radically changed the way sports, business, and popular cultures interact. This influence is seen best through the history of Nikes formation in its beginning years. The concept that wouldRead MoreNike1194 Words   |  5 PagesNike Case Analysis Prepared for Consumer Behavior Introduction Nike is the largest seller of athletic footwear and athletic apparel in the world with subsidiaries in over 200 countries across the world. It is a company that was founded by Phil Knight in the 1960’s, who was a talented middle-distance runner from Portland. He approached the Onitsuka Co. in Kobe, Japan, and persuaded the manufacturer of Tiger shoes to makeRead MoreValue Chain and Competitive Forces Essay1247 Words   |  5 PagesDeveloping a strategy to maintain sustainability, or as some novice management called it â€Å"maintain business viability† (Fromartz, S. (2009), is key to ensure long-term success. Better Place’s strategy is accruing a competitive advantage in removing a major barrier to the widespread adaption of electric cars by identifying favorable locations. Mini Case # 2 – Nike Nike had a unique challenge to overcome compliance over criticism of labor practices and capitalize on sustainability efforts. IdentifyingRead MoreInternal and External factors in Nike1985 Words   |  8 Pagesas globalization, technology, innovation, ethics and diversity. The successful application of the four management functions when dealing with these factors, impact the success and failures of Nike. According to DeCarlo (2008), Nike has made the rank of 419 out of 2000 on Forbes global 2000 list of the worlds biggest companies. Nike has dominated the shoe industry since they first started back in the 1960s and have yet to slow down. They have grown from selling shoes in the back of a trunk to sellingRead MorePepsi Analysis : Pepsi Cola Essay1481 Words   |  6 Pagesiteration of the Pepsi logo appeared (see figure 1) (â€Å"The History of Pepsi-Cola†). Around this time, many logos consisted of a scripture or an elaborate drawing. For example, Nokia’s earliest logo was a picture of a fish and IBM had a fancy â€Å"S.† Pepsi followed the trend with a scripture of its own but also adding an aggressive twist in the font. The font appeared thin while some parts of the character had two points sticking out on opposite sides. The logo looked extremely sharp as a resultRead MoreTiger Woods Case At The Age Of 201362 Words   |  6 PagesPlayer of the Year. According to ESPN Woods other golf accomplishments consisted of him winning 14 major golf tournament. Which included, 5 Master’s Tournaments, and 4 PGA Championships. After Tiger Woods first Master’s victory, he signed a deal with Nike. Woods signed a 5 year, $60-million-dollar contract to introduce their line of golf shoes and apparel bearing his name with the Tiger Woods signature logo (Jensen, 1997). Almost a decade later, Tiger had gained endorsements from companies such as GatoradeRead MoreUnder Armour Is Gaining Market Share And Challenging Nike2043 Words   |  9 Pages Abstract Under Armour is gaining market share and challenging Nike in the sports apparel industry. However, Under Armour is having major issues with inventory management and managing cost. Inventory cost has increased steadily over the past three years and is now at the point where it is out weighing revenue. UNDER ARMOUR: CHALLENGING NIKE IN SPORTS APPAREL 3 CASE DESCRIPTION Under Armour, Inc., was founded in1996, by Kevin Plank, by a former University of Maryland footballRead MoreLululemon Case Analysis Essay4336 Words   |  18 PagesLululemon An analysis of the key success factors within the yoga-inspired athletic apparel industry An evaluation of the driving forces of change within this industry An assessment of Lululemon Athletica Inc.’s current strategy An analysis of Lululemon Athletica Inc.’s strengths, weaknesses, opportunities, and threats A weighted competitive strength assessment of Lululemon Athletica Inc. and its two closest rivals in the industry An assessment of Lululemon Athletica Inc.’s competitive advantage AnRead MoreSports Drinks Industry Analysis2887 Words   |  12 PagesExecutive Summary We have noticed an increasing number of businesses catering to the recent rise of a new target market: the health-conscious consumer. At Nike, our goal has always been to give consumers what they want now, as well as to anticipate their future tastes, and to thus tailor our strategy to accommodate those tastes. We have recognized an unfilled market potential in the non-carbonated energizing sports drink arena, thus developing an entirely new product category. Our brandingRead MoreGolf Industry Competition1247 Words   |  5 PagesCase #3: COMPETITION IN THE GOLF EQUIPMENT INDUSTRY† From its earliest beginnings in the 1450’s, golf was a peculiar game that tested the individual skill of each person who played. It is a game that takes a player on a journey through a number of â€Å"greens.† The player must try to get the small, hard golf ball into the â€Å"green† or â€Å"putting green† which contains a hole in the ground. The player can only hit the ball with a golf club. Golf equipment, such as golf clubs, golf balls, and the like